Privacy Policy

Privacy Notice

This privacy notice for Asset Reality Limited (“Company”, “we”, “us”, or “our”) describes how and why we might collect, store, use, and/or share (“process”) your information when you use our services (“Services”), such as when you:

• Visit our website at http://www.assetreality.com, or any website of ours that links to this privacy notice.

• Engage with us in other related ways, including any sales, marketing, or events.

Questions or Concerns?
Reading this privacy notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. If you have any questions or concerns, please contact us at info@assetreality.com.

SUMMARY OF KEY POINTS
This summary provides key points from our privacy notice. You can find more details by reading the full notice below.

What Personal Information Do We Process?
When you visit, use, or navigate our Services, we may process personal information depending on how you interact with us, the choices you make, and the products and features you use.

WHAT INFORMATION DO WE COLLECT?

Personal Information You Disclose to Us
We collect personal information that you voluntarily provide when you:

• Express an interest in our products and Services
• Participate in activities on our Services
• Contact us directly

This may include:

• Names
• Email addresses (typically your work email address)
• Usernames
• Passwords

Sensitive Information
We do not process sensitive personal information. All personal information you provide must be true, complete, and accurate. Please notify us of any changes.

Information Automatically Collected
Some information is collected automatically when you visit our Services. This information does not reveal your specific identity (e.g., your name or contact details) but may include:

• Log and usage data (IP address, device information, browser type, timestamps, pages viewed, and actions taken)
• Device data (device identification numbers, operating system, and system configuration)
• Location data (precise or imprecise; you can opt out by disabling location settings, though some Services may not work properly)

HOW DO WE PROCESS YOUR INFORMATION?
We process your information to provide, improve, and administer our Services, communicate with you, enhance security and fraud prevention, and comply with legal requirements. We may also process your information for other purposes with your consent.

WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR INFORMATION?
We only process your personal information when necessary and based on a valid legal basis, including:

• Consent (which you may withdraw at any time)
• Performance of a Contract (to fulfill our contractual obligations)
• Legitimate Interests (for our legitimate business interests, provided these do not override your rights)
• Legal Obligations (to comply with the law)
• Vital Interests (to protect your vital interests or those of a third party)

WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?
We may share your personal information with:

• Vendors, consultants, and service providers who perform services on our behalf
• Government entities, data analytics services, cloud computing services, performance monitoring tools, product engineering/design tools, testing tools, authentication services, third-party custodians, and crypto trading firms
• Website hosting service providers

Additionally, we may share or transfer your information in connection with business transfers (e.g., mergers, acquisitions), with our affiliates, or with business partners offering you products, services, or promotions.

DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?
Yes, we may use cookies and similar tracking technologies (e.g., web beacons, pixels) to collect and store information. For more details and how to control them, please refer to our Cookie Policy.

IS YOUR INFORMATION TRANSFERRED INTERNATIONALLY?
Some of our servers are located outside your country, including in the United States. If you access our Services from outside the United States, your information may be transferred, stored, and processed in other jurisdictions. For residents of the EEA or UK, we take necessary measures to protect your information in accordance with this notice and applicable law.

BINDING CORPORATE RULES
Asset Reality Limited has implemented Binding Corporate Rules (BCRs) recognized by EEA and UK data protection authorities to ensure adequate protection of your personal information internationally.

HOW LONG DO WE KEEP YOUR INFORMATION?
We retain your personal information only as long as necessary to fulfill the purposes outlined in this notice or as required by law, typically no longer than five years. When no longer needed, your information will be deleted, anonymized, or securely stored until deletion is possible.

DO WE KEEP YOUR INFORMATION SAFE?
We have implemented technical and organizational security measures to protect your personal information. However, no electronic transmission or storage method is 100% secure, so while we strive to protect your data, we cannot guarantee complete security. Transmissions of personal information to and from our Services are at your own risk.

DO WE COLLECT INFORMATION FROM MINORS?
We do not knowingly collect data from individuals under the age of 18. By using our Services, you represent that you are at least 18 years old.

WHAT ARE YOUR PRIVACY RIGHTS?
Depending on your location (for example, in the EEA or UK), you have certain rights under applicable data protection laws. These rights may include:

• Requesting access to your personal information
• Requesting rectification or erasure of your data
• Restricting the processing of your information
• Data portability
• Objecting to the processing of your information

HOW DO YOU EXERCISE YOUR RIGHTS?
To exercise your rights, please visit http://www.assetreality.com or contact us directly. We will handle your request in accordance with applicable data protection laws.

CONTROLS FOR DO-NOT-TRACK FEATURES
Most web browsers, mobile operating systems, and applications include a “Do Not Track” (DNT) setting. However, no uniform standard exists for DNT signals, and we do not currently respond to them.

DO CALIFORNIA RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?
Yes. Under the California “Shine The Light Law” (California Civil Code Section 1798.83), California residents may request, once per year and free of charge, information about the categories of personal information we disclosed to third parties for direct marketing, as well as the names and addresses of those third parties. To make such a request, please contact us in writing using the details below.

DO WE MAKE UPDATES TO THIS NOTICE?
Yes, we may update this privacy notice as necessary to comply with relevant laws. Updated versions will include a revised date and become effective as soon as they are posted. We encourage you to review this notice periodically.

HOW CAN YOU CONTACT US ABOUT THIS NOTICE?
If you have any questions or comments about this privacy notice, please contact our Data Protection Officer (DPO):

Email: info@assetreality.com
Postal Address:
Data Protection Officer
Asset Reality Ltd
90a High Street
Berkhamsted, Hertfordshire, HP4 2BL
United Kingdom

HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?
Based on the applicable laws of your country, you may have the right to access, update, or delete your personal information. To request such actions, please email us at info@assetreality.com.

Last Updated: 28 Feb 2025 | Version: 1.0