Website Terms

PLEASE READ THESE TERMS OF SERVICE CAREFULLY BEFORE USING THIS SITE

1. Who We Are and How to Contact Us
www.assetreality.com is operated by Asset Reality Ltd ("We"). We are registered in England and Wales (registration number 12563684) with our registered office at 90a High Street, Berkhamsted, Hertfordshire, England, HP4 2BL. Our trading office is located at Warnford Court 29 Throgmorton St London EC2N 2AT.

2. Acceptance of Terms
By using our site, you confirm that you accept these Terms of Service and agree to comply with them. If you do not agree to these terms, you must not use our site. We recommend that you print a copy of these terms for future reference.

3. Other Terms That May Apply
These Terms of Service refer to the following additional terms, which also apply to your use of our site:
• Our Privacy Policy
• Our Cookie Policy

4. Changes to These Terms
We may amend these terms from time to time. Every time you use our site, please check these terms to ensure you understand the terms that apply at that time.

5. Changes to Our Site
We may update and change our site from time to time to reflect changes in our products, our users' needs, and our business priorities. We will try to give you reasonable notice of any major changes.

6. Suspension or Withdrawal of Our Site
Our site is provided free of charge. We do not guarantee that our site—or any content on it—will always be available or uninterrupted. We may suspend, withdraw, or restrict the availability of all or any part of our site for business or operational reasons. We will try to give you reasonable notice of any suspension or withdrawal. You are responsible for ensuring that all persons accessing our site through your internet connection are aware of and comply with these terms.

7. Transfer of This Agreement
We may transfer our rights and obligations under these terms to another organization. We will notify you in writing if this occurs and ensure that the transfer will not affect your rights under the contract.

8. Use of Material on Our Site
We are the owner or licensee of all intellectual property rights in our site and its published materials. These works are protected by copyright laws and treaties worldwide. All such rights are reserved.

• You may print one copy and download extracts of any page(s) from our site for your personal use and share them within your organization.
• You must not modify any printed or digital copies, nor use any illustrations, photographs, videos, audio sequences, or graphics separately from the accompanying text.
• Our status as the authors of content on our site must always be acknowledged (except where the content is user-generated).
• You must not use any part of our content for commercial purposes without obtaining a license from us or our licensors.
• If you print, copy, download, share, or repost any part of our site in breach of these terms, your right to use our site will cease immediately and you must, at our option, return or destroy any copies of the materials you have made.

9. No Text or Data Mining, or Web Scraping
You shall not conduct, facilitate, authorize, or permit any text or data mining or web scraping of our site or any services provided via our site, including for the development, training, fine-tuning, or validation of AI systems or models. This includes using (or permitting the use of):

• Any "robot", "bot", "spider", "scraper" or other automated device, program, tool, algorithm, code, process, or methodology to access, obtain, copy, monitor, or republish any portion of our site or its data, content, or services.
• Any automated analytical technique aimed at analyzing text and data in digital form to generate information (such as patterns, trends, and correlations).

These provisions express our reservation of rights under applicable law (including Article 4(3) of the Digital Copyright Directive ((EU) 2019/790)). This clause will not apply if we are unable to exclude or limit such activities by contract under applicable law.
Furthermore, you shall not use—and we do not consent to the use of—our site or any data published on it for developing, training, fine-tuning, or validating any AI system or model. This restriction applies unless we are unable to exclude such activity by contract under applicable law.

10. Linking to Our Site
• You may link to our home page provided the link is fair, legal, and does not damage our reputation or imply an association, approval, or endorsement where none exists.
• You must not link to our site from any website that is not owned by you.
• Our site must not be framed on any other site, nor may you link to any part of our site other than the home page.
• We reserve the right to withdraw linking permission without notice.
• Any website linking to our site must comply with our Acceptable Use Policy.

11. Trademarks
"Asset Reality" and "Asset Reality Ltd" are UK registered trademarks of Asset Reality Ltd. You are not permitted to use these trademarks without our approval, unless their use is permitted under these terms.

12. No Reliance on Information on This Site
The content on our site is provided for general information only and is not intended as advice. You should obtain professional or specialist advice before taking or refraining from any action based on the content. Although we make reasonable efforts to update the information, we do not warrant that it is accurate, complete, or up to date.

13. Links to Other Websites
Links to third-party websites and resources are provided for your information only. Such links do not imply our approval or endorsement of the linked sites or their content. We are not responsible for the content, security, or practices of these sites.

14. Viruses and Security
• We do not guarantee that our site will be secure or free from bugs or viruses.
• You are responsible for configuring your IT and using appropriate virus protection software.
• You must not introduce viruses, trojans, worms, logic bombs, or other malicious or technologically harmful material to our site, or attempt unauthorized access to our site, its servers, or connected networks.
• You must not interfere with or disrupt any software or equipment related to our site, including launching denial-of-service or distributed denial-of-service attacks.
Breaching this provision constitutes a criminal offence under the Computer Misuse Act 1990. We will report any such breach to the relevant law enforcement authorities, and your right to use our site will cease immediately.

15. Use of Your Personal Information
We will only use your personal information as described in our Privacy Policy.

16. Governing Law and Jurisdiction
For Consumers:
These Terms of Service, their subject matter, and their formation are governed by English law. The courts of England and Wales will have exclusive jurisdiction, except that if you are a resident of Northern Ireland, you may also bring proceedings in Northern Ireland; if you are a resident of Scotland, you may also bring proceedings in Scotland.

For Businesses:
These Terms of Service, their subject matter, and their formation (as well as any non-contractual disputes or claims) are governed by English law. We both agree to the exclusive jurisdiction of the courts of England and Wales.

Terms of Service Summary

• General Information:
  Asset Reality Ltd operates www.assetreality.com. The company is registered in England and Wales (registration number 12563684).
• Usage:
  By using the site, you agree to these terms. Terms may change, so please check regularly.
• Content and Intellectual Property:
  Content on the site is protected and intended for personal use only. Commercial use requires a license.
• Prohibited Actions:
  No text or data mining, web scraping, or unauthorized linking/framing is allowed.
• Legal and Privacy:
  These terms are governed by English law, and the use of your personal information is outlined in our Privacy Policy.

Last Updated: 28 Feb 2025 | Version: 1.0

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